{"id":12,"date":"2026-03-21T14:47:46","date_gmt":"2026-03-21T14:47:46","guid":{"rendered":"https:\/\/mse-175.tasdeerjo.fyi\/our-story\/"},"modified":"2026-03-21T22:21:18","modified_gmt":"2026-03-21T19:21:18","slug":"our-story-2","status":"publish","type":"page","link":"https:\/\/mse-175.tasdeerjo.fyi\/en\/our-story-2","title":{"rendered":"Our Story"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide lacure-section lacure-page-intro has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Our story<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">From Jordan to more than 53 countries, La Cure built its identity on minerals, manufacturing discipline, and export-ready quality.<\/h2>\n\n\n<p class=\"has-lead-font-size\">The brand story combines local resource stewardship with a global ambition to make Dead Sea care accessible, credible, and commercially reliable.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Company background<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">A dynamic Jordanian business at the forefront of regional skincare.<\/h2>\n\n\n<p>Jordan Company for Dead Sea Products grew through local, regional, and international market expansion, supported by qualified management and a skilled team.<\/p>\n\n\n<p>Its quality-management commitment led to ISO 9001 certification, while product compliance in multiple markets aligned the business with EC and FDA expectations.<\/p>\n\n\n<p>The company continues to frame the Dead Sea not only as a natural resource, but as the foundation of a long-term beauty and wellness proposition.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Timeline<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">Major milestones in the La Cure journey.<\/h2>\n\n\n<ul class=\"wp-block-list\"><li>1994: Establishment of Jordan Company for Dead Sea Products.<\/li><li>1995: First international market entry in Finland.<\/li><li>1996: Production facility upgrade and participation in the Dead Sea Marathon.<\/li><li>1998: International awards for trade name and quality.<\/li><li>1999: ISO 9001 certification.<\/li><li>2000: Membership with the Amman World Trade Center association and recognition from the American Embassy in Jordan.<\/li><li>2001-2003: Additional international awards, US FDA approval, and EICC membership.<\/li><li>2013-2017: Super Brand Award, EU Product Information File compliance milestones, and a refreshed La Cure brand image.<\/li><\/ul>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Vision, mission, and values<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">A global Dead Sea care brand grounded in quality and accessibility.<\/h2>\n\n\n<p>Vision: to be a leading international provider of natural cosmetics and personal-care products from the Dead Sea, contributing to health, beauty, and everyday wellbeing.<\/p>\n\n\n<p>Mission: to offer women and men worldwide effective and safe Dead Sea cosmetics while responding to diverse beauty and health needs.<\/p>\n\n\n<ul class=\"wp-block-list\"><li>Quality in products and excellence in processes.<\/li><li>Integrity in all dealings.<\/li><li>Clients come first.<\/li><li>Global vision with local support.<\/li><li>Support for local communities and Jordanian export strength.<\/li><\/ul>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Strengths<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">Why the business position remains durable.<\/h2>\n\n\n<ul class=\"wp-block-list\"><li>High-quality products at accessible prices.<\/li><li>Strong client servicing.<\/li><li>Recognizable brand name and repeat consumer base.<\/li><li>Effective formulations for therapy and beautification.<\/li><li>History in international markets and compliance with international standards.<\/li><\/ul>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our story From Jordan to more than 53 countries, La Cure built its identity on minerals, manufacturing discipline, and export-ready quality. The brand story combines local resource stewardship with a global ambition to make Dead Sea care accessible, credible, and commercially reliable. Company background A dynamic Jordanian business at the forefront of regional skincare. Jordan [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mse-175.tasdeerjo.fyi\/en\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mse-175.tasdeerjo.fyi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mse-175.tasdeerjo.fyi\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/mse-175.tasdeerjo.fyi\/en\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":5,"href":"https:\/\/mse-175.tasdeerjo.fyi\/en\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":128,"href":"https:\/\/mse-175.tasdeerjo.fyi\/en\/wp-json\/wp\/v2\/pages\/12\/revisions\/128"}],"wp:attachment":[{"href":"https:\/\/mse-175.tasdeerjo.fyi\/en\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}